Creativity is the ultimate boost to mental flexibility, problem-solving, and art skills.

It has a high benefit for us and our brain and can positively impact many areas of your life. Creativity is the secret power to improve your quality of life.

What is creativity, how to ultimately boost and develop it and why does it matter so much to your life, job, and health?

Creativity is the ability and activity of creating new ideas, ways, views, possibilities and solutions. It is a core skill for a better life full of prosperity and mindfulness. Furthermore, imagination is not only good for your job, it is also beneficial for your mental health and wellbeing. Developing a flexible mind allows you to become better at problem solving and to think out of the box. 

Creativity is the representation of your imagination that supports you to express yourself. It makes you more flexible in mind and throughout life situations. Imagination helps you to adapt better to new contexts. It is something you get value from. To sum up, creativity is something intangible and helps you carry a vision.

Research about creativity and its benefits:

Einstein said real advances in science are marked by regarding an old problem from a  new angle. Einstein also explains that the formulation of a problem is often more challenging than its solution. Studies have found that individual artists and designers have also yielded interesting insights from changing perspectives. They have shown, for example, that creative ideation involves the elaboration of a “core idea” that takes shape through the ongoing interaction between artist and artwork. 

Often if you read about creativity you will hear about the 4 p’s: person, process,  product, and place  (Rhodes 1961). There is a lot of research about creativity and the latest research that is interesting for us is focused on the process, the personnel state and the environment.  

Furthermore, as many might think, anxiety and stress have a negative impact on creativity outcomes. Developing your creativity is a great way to overcome such daily issues and set yourself into a healthy routine. A new study published in the Journal of Applied Psychology presents a practical and encouraging answer to the issue of whether we can or not improve our creativity. A team of researchers has found that creativity is a skill that can be developed and sustained over time — even in the most unexpected places.

Find out more below where creativity comes from, how it is expressed, how to boost it, and what it is good for. 

Where does Creativity come from?


Creativity was the first expression of the soul in history. The link between humans and creativity is not something new. Already in the late Stone Age, as we can see with the paintings of the Lascaux Caves, our late ancestors used their creativity to make something out of nothing. Developing our senses and our imagination, getting the satisfaction of achieving and creating something you can look at. These are all elements that we have been progressively losing in the digital era.  

Mobile devices like tablets and smartphones have transformed the way we experience boredom. Most of us are becoming more and more passive and are always consuming faster, more hypnotizing content. Even us at Soulside cannot help ourselves to watch Netflix relentlessly. We no longer feel stimulated to engage and use our own creative thinking to spend time. And many have complained that they felt like they were not being inspired anymore by anything. 

However, Technology also enables us to achieve incredible things and to offer completely new experiences. No longer is a wayward computer forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smartphone travelers can now immerse themselves in an entire library of art and culture-related distractions, finding comfort in everything from a Monet game to a digital version of the Louvre.

How can creativity help?

Backed by Science and research:

Scientific research has proven the effectiveness of creativity and its benefit across a wide range of daily activities. In 2010, the American Journal of Public Health published a review called The Connection Between Art, Healing, and Public Health: A Review of Current Literature. It aimed at finding the connection between creativity (creative practices, creative training,..) and health and wellbeing. 

The research showed extreme strong links between art and mental health as well as physical health benefits. The researchers found that creativity and constantly developing it helped people on various levels, both personally and professionally, such as increased mood, decreased anxiety, heightened cognitive function, reduced risk of chronic illnesses and improved immune health.

The multiple benefits:

One of the most known benefits of doing creative practice is that it elevates your mood. Many people do not understand why creating new stuff makes them feel good. Everything that comes with it, such as overcoming tricky situations, delivers dopamin and hence joy to the person having used his or her creativity. 

Having a creative outlet has positive impacts on cognitive health. Researchers and academics have found proof as to how creativity affects the brain. Musicians, for example, have been studied for the heightened connectivity between their left and right brain hemispheres. This strong connection is believed to be one of the reasons why Einstein was a genius. His mastery of the violin allowed him to effectively use both sides of his brain simultaneously. Hence he could benefit from thisit in his work. 

Lastly, one of the long-term benefits of training and boosting creativity is its ability to prevent degenerative diseases like Alzheimer’s and Parkinson’s. Clinics in the United States looked at how middle-aged and older adults who had a creative practice of any kind, such as crafting, sewing, woodworking or painting, had a reduced risk of cognitive decline. The key question is to know how to boost your creativity to get all the benefits mentioned above.

How to boost it?

Research, as well as experiences, have shown that creativity can be trained and that we can enhance it in various ways. First, you have to think of creativity as a muscle that you can exercise. The key is to encourage yourself and the people surrounding you to recognize that creativity is an acquired skill and provide ongoing opportunities to learn from creative experiences.

Firstly, research shows that when people try to think more creatively, they almost always can — and those effects are both significant and repeatable. So one sure way to boost creative thinking is to Try. No, really! “Creativity isn’t made out of a magical fairy part of the brain,” the researcher Green says. It’s essentially using all the same tools that go into doing everything else … but applying those tools in creativity-specific ways. However, this requires a lot of self-discipline so do not worry, there are other ways!

Secondly, pay attention to — and record — new ideas that come to you. As people age, the number of creative ideas doesn’t necessarily decrease, but they tend to capture fewer of them. When an idea comes to you, start making it a point to preserve it. Write it down on your phone, in a pocket-sized notebook you carry around or sketch it on a napkin. “Capture now, evaluate later,” says Epstein. His research confirmed over and over that capturing your new ideas is the most valuable aspect of boosting creativity.

Lastly, You need to keep on challenging yourself. This might seem easy but the will to constantly challenge yourself in new and different activities is an amazing way to develop your creativity. Choosing to experience new activities and to prove to yourself that you can keep learning is extremely rewarding and will help you develop.

If you want to learn more about Soulside and what we do to enhance your creativity with specific tools and features, read our next blog article here.

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Why are we so focused on how we present ourselves?

Let’s think about this first: chasing attention from people. Attention is a great thing! It helps us survive, grow and know who we are, that we matter, and helps us realize that we are loved and each of us is special and valuable.

Why do we require attention?

Let’s think about this first: chasing attention from people. Attention is a great thing! It helps us survive, grow and know who we are, that we matter and helps us realise that we are loved and each of us is special and valuable.

As a baby we would die if we didn’t get the attention we needed from our parents. As a child we would get friends or education. When we get attention from other people, we feel that we are loved, important and alive. When children don’t feel attention, sometimes they provide negative attention. Then you stand out and are the centre of attention even if it has negative consequences. You have done something problematic to get the attention of your parents, this often carries through into adulthood. Everyone just wants to feel loved, special and important and the easiest and most direct way is through attention. It is part of the essence of human beings and we should be aware of its value.

How do we perceive and catch attention?

Attention can be received on so many levels today. From the deepest connection with a loved one to a complete stranger living on the other side of the world writing you a comment in your last post. We have all also experienced and enjoyed a random person paying attention to us for some rational or emotional reason. However, in recent years and with the advent of social media platforms, we have had the opportunity to connect with people from all over the world. With this, came also the possibility to be seen and ‘judged’ by everyone.

We are urged by school, parents or work to express our uniqueness and celebrate the essence of our soul. With such an abundance of opportunities to express ourselves also came the urge to amplify or optimise the essence of who we really are and put it in a better light. And to do everything we can to make sure we get the attention we think we deserve, even fake it.  This had led to people feeling they had to adjust their behaviour, their hobbies, basically themselves. And all this without knowing what others really think. Because we fear their judgement and bullying or to compensate for the attention we didn’t get. Famous people are always an example and we try to follow their path or feel envious of them.

How our relationship with attention changed when we shifted to a digital and online world

It is also interesting for us to distinguish between the online and offline space where we all seek attention. In the offline world, it’s a very straightforward expression.

You can approach the person you want attention from. The response is immediate and transparent. In the online world, however, everything is different.

The online world is not so logical and let’s face it, we wouldn’t want to send hundreds of “friends” a private message with a “Hey! Why are we friends and what do you like about me and what don’t you like?”. Or try to figure out why each person likes or dislikes your post.

We assume that what we put out into the world is our “we”, what defines us and our physical appearance, and that it should be accepted by others. But even if you are true to yourself, sometimes you won’t get the validation and feedback you want. This is often the moment when you can ask yourself: “What did I do wrong?” The truth is: nothing. You didn’t do anything wrong.

It is not your job to anticipate others’ behaviour. And more importantly, it should be none of your business. The important message here is not to react emotionally to feedback and not to take it seriously because it often doesn’t matter in order to stay true to your inner guidance system. We should not make it dependent on what others think about us to decide how we want to lead our lives. It is our own decision and depends on what we want to achieve in our lives and what is important to us. If we are true to ourselves, it makes us happier even if we have to fight against opposition.

But now comes the question: how do I become true to my true self in the social media world and how do I share it?

We at Soulside have some advice for you and give you the right tools and mechanisms to make sure you no longer suffer from living a life you are not true to. 

Since you’re coming here to learn more and discover a new way to express yourself safely and authentically, we want to share with you what we think are good reasons to get online. 

A few easy reasons to find are:

  • Keeping in touch with close friends
  • Sharing your thoughts with the world through beautiful pictures/videos/words
  • Learning and discovering new people and things

A few reactive reasons can be: 

  • Loneliness
  • Boredom
  • Distraction from other areas of your life

If you know and can acknowledge these reasons, you will ultimately be happier and more accepting of who you are. This is not an assessment exercise, but an exercise in curiosity!

What kind of solution exists to express your inner self?

And at Soulside we provide you with the tools and the mechanisms to do this. Not only do we encourage you to deal with “inner self” issues, but we also allow you to share it with whomever you want, be it just yourself, your closest friends or the whole world. Also, the feedback you receive is constructive and non-pejorative. Best of all, you don’t have to choose between posting a picture, a video or a text. You can do it all at once, in our 3D spaces.

You can really express yourself with such a medium! It allows you to truly display your feelings and thoughts with the multitude of possibilities offered You express yourself through creativity, reflecting what is going on inside you. It is not without reason that creativity is said to be the language of the soul. From creativity comes the work that you can talk about and share with others, and get the attention you deserve or desire.

We think it is about expressing and bringing out the real inner values of the human being that everyone has inside and not about how you present yourself to the outside world or how you look.

We hope this has piqued your curiosity and we can’t wait for you to download the app and join others who have already taken this step. See you on Soulside!

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If you are curious about our first blog article on the benefits of creativity, have a look here.